Sarkari Yojana

Marketing Assistance Scheme

Karnataka
Quick Summary: Through the Marketing Assistance Scheme, Karnataka's Lidkar corporation procures ₹50,000/- to ₹1,00,000/- worth of products from each SC leather artisan and sells them under the Lidkar brand. Applications are filed on the Seva Sindhu Portal.

About Marketing Assistance Scheme

Karnataka Leather Industries Development Corporation Ltd, Govt of Karnataka, implements the “Marketing Assistance Scheme” to strengthen SC leather artisans by letting them sell their products under the Lidkar brand through Lidkar Leather Emporia. Artisans are protected from exploitation by private dealers, and their products are bought regularly in line with demand.

Objective: – Buying products regularly (once every 1-2 months) according to showroom demand. – Branding and marketing them through Lidkar Leather Emporia.

Scheme Overview

Government Level

State Government

Implementing Agency

Karnataka Leather Industries Development Corporation Ltd

Eligible Entity

Individual

Scheme Details

Eligibility

Eligibility Requirements

To qualify for Marketing Assistance Scheme , applicants must satisfy the following conditions:

✅

Only leather artisans may apply

Only leather artisans may apply.

✅

The artisan has to belong to one of…

The artisan has to belong to one of these Scheduled Caste sub-castes: Arundathiyar, Chammadiya, Chamar, Chambar, Chamagar, Madar, Madig, Madiga, Mini Madig, Jambavalu, Haralayya, Machigar, Mochigar, Mochi, muchi, Telugu Mochi, kamaati mocha, Rohidas, Dhor, kakkayya, Kankayya, Samagara, Samagar, Aadhi Anddra, Aadhi Dravida, Aadhi Karnataka.

✅

The applicant's age should be 18 years

The applicant's age should be 18 years.

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Yearly family income must not exceed ₹30,000/- for…

Yearly family income must not exceed ₹30,000/- for rural applicants or ₹25,000/- for urban applicants.

✅

Apart from training programmes, neither the applicant nor…

Apart from training programmes, neither the applicant nor family members should have benefited from other schemes.

✅

No member of the applicant's family should be…

No member of the applicant's family should be working in a government or semi-government organisation.

Applicants must meet all of the above conditions to be considered eligible for this scheme.
Benefits

Benefits Provided

Marketing Assistance Scheme provides the following benefits to eligible applicants:

💰

The Corporation procures products worth ₹50,000/- to…

The Corporation procures products worth ₹50,000/- to ₹1,00,000/- from each artisan as financial assistance.

Benefit amounts and conditions may vary by category — refer to the official scheme guidelines for exact figures applicable to your case.
Documents Required

Documents Required

Applicants should keep the following documents ready before starting the application:

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Applicant's Aadhaar Card

Applicant's Aadhaar Card.

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Caste Certificate bearing the RD number

Caste Certificate bearing the RD number.

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Certificate of annual income

Certificate of annual income.

✅

Family Ration Card

Family Ration Card.

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Photographs (passport size) of the applicant and his/her…

Photographs (passport size) of the applicant and his/her spouse.

✅

Passbook of the bank account

Passbook of the bank account.

✅

A Detailed Project Report

A Detailed Project Report.

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Profession Certificate/Skill Test Certificate from the Technical section…

Profession Certificate/Skill Test Certificate from the Technical section committee of the Corporation.

Ensure all documents are valid and, where required, duly attested before submitting your application.

How to Apply

Online Application

Applicants can apply for Marketing Assistance Scheme through the online application process outlined below.

📋

Application Process

Registration Process:

Step-01: Open the official Seva Sindhu Portal.

Step-02: Select "New Users Register Here", then type your Aadhaar Number and the Captcha code.

Step-03: Enter the OTP sent to the mobile number linked with your Aadhaar to move ahead.

Step-04: When the DigiLocker account has been created, click "Allow" to continue.

Step-05: Give your email ID and mobile number, set a password, type the captcha and click "Submit".

Step-06: OTPs arrive on both your email and mobile; key in both and choose "Validate".

Step-07: After validation, a message confirms that your registration has succeeded.

Applying for a Scheme:

Step-01: On the Seva Sindhu Portal, choose "Department & Services".

Step-02: Pick the "Social Welfare Department" and then the "Marketing Assistance Scheme".

Step-03: Click "Apply Online", then provide your registered email ID/mobile number along with the OTP.

Step-04: Choose the scheme and fill in your personal, address and bank details as asked.

Step-05: On submission, an Application ID is issued, which can be used on the portal to follow the status of your application.

Ensure all required documents are ready before starting the application process.

Objectives

**
Regular procurement of products (once every 1-2 months) based on showroom demand.
Branding and marketing through Lidkar Leather Emporia.

Official Application & Website

Verify the latest eligibility, dates and instructions before applying.

Official Sources & References