Sarkari Yojana
“Market Development Support Assistance” under “Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries – Various Incentives”
About “Market Development Support Assistance” under “Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries – Various Incentives”
Run by the Industries and Commerce Department of the Union Territory of Puducherry, “Market Development Support Assistance” is one of the incentive components under “Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries – Various Incentives.” Effective from 1st April 2017 and applicable across all of Puducherry, it reimburses an industrial unit 50% of the rent, literature, and display-material expenses (capped at ₹5,00,000) incurred while taking part in an international trade fair as part of an industry association. Interested units can obtain the prescribed form from the Department’s official website and submit it offline.
Scheme Overview
State Government
Business Entity
Scheme Details
Eligibility Requirements
To qualify for "Market Development Support Assistance" under "Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries - Various Incentives", applicants must satisfy the following conditions:
Industries of every scale — Micro, Small, Medium,…
Industries of every scale — Micro, Small, Medium, and Large — can apply.
The unit's investment must have been made on…
The unit's investment must have been made on or after 1st April 2017.
At least 60% of the unit's total workforce…
At least 60% of the unit's total workforce must be drawn from residents of the Union territory of Puducherry, and this local-employment share must be sustained for the period stated in the unit's affidavit.
Prior clearance to take part in the exhibition…
Prior clearance to take part in the exhibition must be secured from the Director of Industries.
The unit must retain its fixed assets, including…
The unit must retain its fixed assets, including plant and machinery, without transfer or disposal for 5 years counted from either the application date or the subsidy disbursement date, whichever falls later.
Where a new or existing unit makes further…
Where a new or existing unit makes further investment after its first claim, that additional investment also qualifies for subsidy, within the overall ceiling. *The commencement date declared by the entrepreneur is finalised only after the Industries Department officials verify it. Special Cases When the same individual sets up two or more industrial undertakings — whether as sole proprietor, through common partners, or via a shared Board of Directors/shareholders — each unit can still claim the subsidy separately, provided the units are situated at different locations and each has obtained its own licenses, clearances, and registrations.
Benefits Provided
"Market Development Support Assistance" under "Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries - Various Incentives" provides the following benefits to eligible applicants:
Assistance:
Covers 50% of the combined cost of rent, literature, and display material. Ceiling: Capped at ₹5,00,000/-. Purpose: Meant to support participation in an international trade fair as part of an industry association. Number of Installments: Paid out in one lump sum or across several instalments, depending on fund availability. Mode of Disbursement: Where a unit has taken financing from a bank or financial institution, the subsidy is routed through that institution — applied against the outstanding loan, towards building additional fixed assets, or for working-capital needs. Self-financed units instead receive the subsidy directly. Reimbursement is made strictly against the actual expenditure incurred. "Financial institution" here covers PIPDIC and other Government Corporations, as well as Scheduled Banks and Co-operative Banks.
Documents Required
Applicants should keep the following documents ready before starting the application:
The unit's Entrepreneurs Memorandum Part-2 (UAM/ PMT) registration…
The unit's Entrepreneurs Memorandum Part-2 (UAM/ PMT) registration or its Commencement of Production certificate.
A Chartered Accountant's certificate confirming payments made to…
A Chartered Accountant's certificate confirming payments made to the quality-certifying agency, patent attorney, or technology-providing institution/agency.
The Quality Council of India's approval for the…
The Quality Council of India's approval for the certifying agency used.
Copies of the quality certificates obtained
Copies of the quality certificates obtained.
Payment receipt issued by the quality-certifying agency, where…
Payment receipt issued by the quality-certifying agency, where relevant.
The patent document, where applicable
The patent document, where applicable.
Payment receipt from the patent attorney, where applicable
Payment receipt from the patent attorney, where applicable.
A registration/membership certificate from the Export Promotion Council…
A registration/membership certificate from the Export Promotion Council or the Federation of Indian Export Organisation (FIEO).
Written prior approval from the Director of Industries…
Written prior approval from the Director of Industries and Commerce to participate in the exhibition/trade fair.
Receipt confirming payment made to the exhibition organiser…
Receipt confirming payment made to the exhibition organiser for rent or space.
Bills or invoices covering printing costs of literature…
Bills or invoices covering printing costs of literature and display material.
A Chartered Accountant's certificate for amounts paid to…
A Chartered Accountant's certificate for amounts paid to the exhibition organiser and towards literature/display material.
The original catalogue or printed material produced for…
The original catalogue or printed material produced for the exhibition/trade fair.
A brochure or catalogue from the exhibition/trade fair
A brochure or catalogue from the exhibition/trade fair.
Photographs showing the applicant's stall at the exhibition/trade…
Photographs showing the applicant's stall at the exhibition/trade fair.
Recognition or accreditation of the energy/water auditing institution…
Recognition or accreditation of the energy/water auditing institution or consultant, where applicable.
The energy/water audit report
The energy/water audit report.
A Chartered Accountant's certificate for payments made to…
A Chartered Accountant's certificate for payments made to the energy/water audit institution/agency.
Payment receipt issued by the energy/water institution/agency
Payment receipt issued by the energy/water institution/agency. Every year, and whenever the Industries and Commerce Department asks for it, the unit must report details of its production, employment, and other requested information.
How to Apply
Offline Application
Applicants can apply for "Market Development Support Assistance" under "Motivation of Entrepreneurs to Start Industries and Fiscal Assistance to Industries - Various Incentives" through the offline application process outlined below.
The unit needs to register its claim for…
The unit needs to register its claim for the incentive/subsidy using the prescribed form found on the Directorate of Industries and Commerce, Puducherry's official website.
All mandatory fields on the form should be…
All mandatory fields on the form should be completed, and self-attested copies of the required documents attached.
The signed application form, along with the documents,…
The signed application form, along with the documents, should be submitted to the concerned authority.
The unit should ask for a receipt or…
The unit should ask for a receipt or acknowledgement noting the date and time of submission and a unique identification number, if applicable. Post-Application Process
The Directorate of Industries examines each application on…
The Directorate of Industries examines each application on its merits to work out the eligible incentive/subsidy amount, and places it before the State Level Committee.
The State Level Committee reviews the merits of…
The State Level Committee reviews the merits of each case, decides whether the unit qualifies, and recommends the incentive/subsidy amount payable. Application Deadline For New Units The claim must be filed within one year of obtaining the Entrepreneurs Memorandum Part-2/ Permanent Registration/ Commencement of Production Certificate. For Existing Units The claim must be filed within one year of completing the expansion, diversification, or modernisation.
Exclusions / Who Is Not Eligible
A unit which has availed investment subsidy from Central Government/State Government or any other agency shall not be eligible to apply for subsidy for same investment again under this Scheme.
Official Application & Website
Verify the latest eligibility, dates and instructions before applying.