Sarkari Yojana
Aama Kuni Pilaa
About Aama Kuni Pilaa
Introduced by the Department of Women & Child Development, Government of Odisha, “Aama Kuni Pilaa” centres on early stimulation and responsive parenting for every child aged 0-3 years, always in the child’s best interest. True to the meaning of the name “Aama Kuni Pilaa”, the idea for this distinctive initiative springs from the unconditional love and care that parents, grandparents and caregivers give to little ones. Because a young child’s brain grows so fast, early moments spent with mother, father and grandparents mould learning and development for life. By three years, 80% of the brain has developed, and enriching interaction with caregivers reinforces neural connections, supporting the child’s all-round growth. > Objectives:
The scheme sets out to encourage joyful, child-friendly learning led by parents at home, by building a stimulating early environment within each household. Its aims are:
- Strengthening the abilities of parents and caregivers by sharing responsive parenting messages with them across various platforms.
- Training ICDS officials/ caregivers on why the early years matter and on play and learning activities suited to young children.
- Making parents, caregivers and the wider community aware of how important the early years are, and drawing in fathers & male caregivers through Men-streaming.
- Having parents & caregivers keep young children engaged with inexpensive, locally relevant, child-friendly toys.
- Encouraging love, talk, touch & play by the Anganwadi worker with children under three, using toys, lullabies, stories and interactive conversation and activities.
- Reaching families equitably with suitable parent & caregiver friendly IPC, IEC/ SBCС materials.
Scheme Overview
State Government
Individual
Scheme Details
Eligibility Requirements
To qualify for Aama Kuni Pilaa, applicants must satisfy the following conditions:
The beneficiary has to be a child between…
The beneficiary has to be a child between 0 to 3 years old who lives in Odisha.
Every child in the 0–3 years age bracket…
Every child in the 0–3 years age bracket registered on the Poshan Tracker is treated as a targeted beneficiary of this scheme.
Benefits Provided
Aama Kuni Pilaa provides the following benefits to eligible applicants:
The scheme is built around the following main…
The scheme is built around the following main components: Sl. No.ComponentsUnit CostSpecificationsUsagePoint of DistributionProcurement by1Kuni Calendar for children (0-3 years)₹1.53/- per calendar/month/childSize: 11.5" x 17" Paper: 220 gsm art paper Print: Multi colour single sideMeant for use at home by families having children (0 - 3 year)A single Calendar per family with children (0 - 3 year)District2Aama Kuni Pilaa Toy Kit₹340/- (per AWC)Refer to the CatalogueUsed at AWC level Provided to every AWCDistrict3Mo Bikash Patra (Child Assessment Card)NA-Meant for use at home by families having children (0- 3 year)A single Card per family with children (0-3 years)AWC4Aama Kuni Pilaa Flip BookNA-Used at AWC level Provided to every AWC.District5Sukhada Lalana Palana handbookNA-Used at AWC level Handed over to AWCs.DistrictNote: Although the above components are planned over 5 years, in the current financial year i.e. 2023-24 funds will be released only for Activity-1 i.e Kuni Calendar, to be printed and handed out for three months i.e. for January, February & March, 2024, and for Activity-2 i.e. Aama Kuni Pilaa Toy Kit. A. Kuni Calendar: The calendar uses pictures to show stimulating activities matched to a child's age and stage, covering developmental areas such as psycho-social, physical & motor, language, creative & aesthetic aspects. It is split into three age bands: under one year, 1-2 years & 2-3. The AWW hands it to parents every month on Ankur Diwas so that it reaches them on time, and guides parents and caregivers to interact with their children and keep track of their cognitive and physical progress. B. Toy Kit: The Aama Kuni Pilaa scheme releases money for making toys at Anganwadi centres. DSWOs pass on the guidelines and funds to CDPOs, who in turn transfer them to AWWs, so that low cost, child friendly toys for children under three can be made together with parents and the community. The AWW holds discussions with the Matru Committee/ Jaanch committee/ parents to spread awareness of the scheme and its advantages and to keep them engaged. While framing district-level Toy Kit guidelines, the toy catalogue enclosed as Annexure-A to this guideline may be consulted. The operational details and budget breakdown for making toys are provided in Annexure-B for reference. C. Training: A State level training on Aama Kuni Pilaa will be held at HETC, Bhubaneswar, where all Als, retired officers such as CDPOs/ DSWOs, and Freelancers will be trained. These trained State Level resource persons will then run in-person training at district level. For CDPOs, LSs & AWWs, district level trainings will take place at the district's AWW and Helper Training Centres.
Documents Required
Applicants should keep the following documents ready before starting the application:
The child's officially issued birth certificate
The child's officially issued birth certificate
Any further documents that may be asked for…
Any further documents that may be asked for Note: Families that have children aged 0-3 years are located directly by Anganwadi Centres, and every activity under the scheme (Kuni Calendar distribution, toy-kit preparation, home visits, and stimulation sessions) is delivered via the ICDS system.
How to Apply
Offline Application
Applicants can apply for Aama Kuni Pilaa through the offline application process outlined below.
Application Process
To receive the scheme's benefits, the applicant/beneficiary should get in touch with the closest Anganwadi Centre, or reach out to the Anganwadi Worker, ICDS officials, or the Child Development Project Officer (CDPO).
Notes:
Anganwadi Workers identify families having children aged 0–3 years through the Anganwadi Centres.
Parents and caregivers meet the Anganwadi Worker regularly for guidance on early stimulation and learning activities for their children.
Every month on Ankur Diwas, parents receive the Kuni Calendar so that they get age-appropriate stimulation activities on time.
Toy Kits are made at Anganwadi Centres with funds that flow from the District Social Welfare Officer to the Child Development Project Officer and onward to the Anganwadi Worker.
Before running community activities under the scheme, ICDS officials and Anganwadi Workers undergo State-level and District-level training.
Supervisors and Child Development Project Officers keep up ongoing monitoring at the Sector, Block, District and State levels.
Registers are kept by the Anganwadi Worker to log stocks of Toy Kits, Kuni Calendars and other supplies received under the scheme.
Clear, good-quality photos of activities, toy-making, home visits and parent sessions are captured and shared for record-keeping.
Each year, case studies are compiled and circulated to showcase successful practices and results.
Objectives
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Official Application & Website
Verify the latest eligibility, dates and instructions before applying.