Sarkari Yojana
Marketing Development Assistance Scheme
About Marketing Development Assistance Scheme
The Ministry of Tourism runs the Marketing Development Assistance (MDA) Scheme under its Overseas Promotion & Publicity (OPP) Scheme, offering financial support to tourism service providers approved by the Ministry of Tourism, Government of India, or the relevant State Government/UT Administration, to promote and market India in overseas markets. > Objectives:
- To motivate stakeholders to promote inbound tourism from overseas markets.
- To boost the visibility of the Incredible India brand overseas.
- To increase foreign tourist arrivals to the country.
Scheme Overview
Central Government
Ministry Of Tourism
Business Entity
10 Mar 2022
Scheme Details
Eligibility Requirements
To qualify for Marketing Development Assistance Scheme, applicants must satisfy the following conditions:
Tourism service providers must be travel agents, inbound…
Tourism service providers must be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, convention centers, or online aggregators engaged in sales tours, participating in travel fairs/exhibitions/road shows (organized by Ministry of Tourism), online promotion of tourism destinations and products, tour packages in the overseas markets, including content creation/production of digital promotional brochures/leaflets etc.
They must be approved by the Ministry of…
They must be approved by the Ministry of Tourism, Government of India, or the relevant State/UT Tourism Department.
Those showing a fee of ₹1.00 crore –…
Those showing a fee of ₹1.00 crore – ₹2.00 crore in either of the preceding two years (2018-19 or 2019-20) may undertake up to two tours per financial year.
Those showing a fee of ₹2.00 crore and…
Those showing a fee of ₹2.00 crore and above in either of the preceding two years (2018-19 or 2019-20) may undertake up to three tours per financial year.
State Government/UT Administration tourism departments are also eligible…
State Government/UT Administration tourism departments are also eligible for the Scheme's benefits, though the above conditions do not apply to them.
Benefits Provided
Marketing Development Assistance Scheme provides the following benefits to eligible applicants:
For Tourism Service Providers
Financial support for study tours and for taking part in overseas travel shows/exhibitions/road shows organised by the Ministry of Tourism is capped at ₹3,50,000/- per case/tour, structured as follows: economy-class airfare between India and another country, and onward to a group of countries, by air/rail is supported at 90%; the cost of a built-up/furnished stall, electricity and water charges, and participation fees at overseas travel fairs/exhibitions is supported at 90%; and lodging on the overseas tour is covered for a maximum of 5 nights, with room rates capped at ₹10,000/- per night.
For Tourism Departments of State Governments / UT Administrations
Financial support for taking part in overseas travel shows and exhibitions works as follows: the cost of a built-up/furnished stall, electricity and water charges, and participation fees at overseas travel fairs/exhibitions is supported up to an overall ceiling of ₹3,50,000/-. 2. Since State/UT representatives already receive TA/DA from their respective States/UTs, international airfare and lodging assistance do not apply to them.
For Tourism Service Providers /Tourism Departments of State…
For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations Financial support for online promotion of tourism destinations and products overseas, digital content creation included, covers 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.
Documents Required
Applicants should keep the following documents ready before starting the application:
For Prior Approval:
Proof that the Ministry of Tourism or the…
Proof that the Ministry of Tourism or the State/UT Tourism Department approved the TSP.
A declaration/undertaking confirming no investigation or debarment
A declaration/undertaking confirming no investigation or debarment.
An FEE certificate certified by a Chartered Accountant
An FEE certificate certified by a Chartered Accountant. For Reimbursement:
Financial assistance details for the past three years
Financial assistance details for the past three years.
Air tickets and boarding passes, or passport pages…
Air tickets and boarding passes, or passport pages bearing immigration stamps.
A tour report of up to 250 words
A tour report of up to 250 words.
Original receipts and payment proofs for air tickets,…
Original receipts and payment proofs for air tickets, booth setup, participation fees, and lodging.
2022-03-10
How to Apply
Online Application
Applicants can apply for Marketing Development Assistance Scheme through the online application process outlined below.
Prior Approval:
The TSP/SG/UT must secure Prior Approval from the…
The TSP/SG/UT must secure Prior Approval from the Ministry of Tourism, Government of India, before undertaking an overseas tour.
Download the prior approval application form, Annexure-I
Download the prior approval application form, Annexure-I.
Complete all mandatory fields on the form and…
Complete all mandatory fields on the form and attach copies of all mandatory documents (self-attested, where required).
Submit the signed, completed form at least 21…
Submit the signed, completed form at least 21 days before the tour to the Assistant Director General (Overseas Marketing), by email at mda-tourism@gov.in. Reimbursement Claims: Once the tourism promotional activity/overseas tour for which Prior Approval was granted is complete, the Tourism Service Provider/State Govt./UT Administration applies for reimbursement.
Download the claim application form, Annexure-II, III &…
Download the claim application form, Annexure-II, III & IV.
Complete all mandatory fields on the form and…
Complete all mandatory fields on the form and attach copies of all mandatory documents (self-attested, where required).
Submit the signed, completed form within 45 days…
Submit the signed, completed form within 45 days of finishing the activity to the Assistant Director General (Overseas Marketing), Ministry of Tourism, by email at mda-tourism@gov.in. NOTE: Claims submitted in physical form will not be accepted.
Official Application & Website
Verify the latest eligibility, dates and instructions before applying.